I just finished reading an article in the New York Times about the new Ford Fusion Hybrid. I am not sure what aggravates me more: Ford, the company that invented the automobile over 100 years ago touting their new hybrid that gets 39 MPG over all, or the “legitimate press” perpetuating the idea that a car with a milage rating at that level is desirable. Think people! The automobile is over 100 years old! Why are we stuck in this black hole where innovation is concerned? The greed-heads in Detroit are the problem. Retooling costs money. If you retool it cuts into profit margins and we all know what that means… no new executive jet for the CEO this quarter. Yeah, I know Gulf Streams are not on the minds of the beleaguered auto executives right now, but that is the way it was for years and it is why we are in the mess we are in now. And the fact that our news papers are still spewing the party line only reminds me Nero fiddling while Rome burned.

100 years of improvements to styling shoe boxes doesn’t cut it anymore. And for everyone out there that thinks they will look silly driving a car like the Aptera because it doesn’t look like your idea of what a car should look like (shoe box) you are behind the curve and throwing fuel on the already burning Rome that Detroit has become.

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